What do I need to start my own lash business? As a professional eyelash manufacturer, we have witnessed the rise and fall of too many lash businesses. In my opinion, it's easy to start your own lash business. The more difficult thing is how to improve your lash business. So, how to start and improve your lash business?

The first thing is to find a good sales channel for lash business.

There are two major categories of sales channels, online and offline. Online is like opening an online store. Such as a shopify online store, an Amazon store, or selling on tiktok, facebook, instagram and other websites. If you are an influencer or you know some influencers, then your flash business will be very easy to sell well. If you know SEM and SEO, then you can create your own website for sales. Offline stores mainly refer to selling in supermarkets or opening a lash salon. If you are a lash artist yourself, then your offline sales will be easier to carry out. We recommend a combination of online and offline sales.

The second step is to find a good product.

Many people may suggest that you find suppliers first. In fact, you should select products first. Good products are 80% of the success of lash business. So, how to choose a good lash?

If you know enough about the lash industry, you can choose products based on your own judgment. Mink lashes were more popular in the past few years, then faux mink lashes were more popular, magnetic lashes were more popular in 2020, and cluster lashes were more popular in 2023. As for eyelash extensions, individual eyelash extensions were popular at first, then premade fan, easy fan became popular, and then cashmere and blooming eyelash extensions became popular. What is more popular now is cluster lashes kit. As for what will be popular in the future, it depends on the changes in the market. However, mink lashes, faux mink lashes and individual eyelash extensions are timeless.

The third step is to choose a good lashes vendor

This lashes vendor should be able to provide one-stop service. From product suggestions, to logo design, to packaging customization, transportation, and even sales.

Finally, we have to consider how to improve our flash business, which we have already considered in the first step.