False eyelash market trends are changing rapidly. From the beginning there were only silk lashes, to later mink lashes, faux mink lashes, magnetic eyelashes, quantum lashes, magnetic eyelashes, and now to the popular cluster lashes. Eyelash extensions have also been subdivided from the single classic lash extensions to premade fan eyelash extensions, volume eyelash extension, flat lash extensions, easy fan lash extension, cashmere lash extension, YY/W, 5DW, 3DW, Wispy, WW, 4DW, 8D Premade, and Glitter Spikes.
As a senior manufacturer engaged in the production and sales of false eyelashes, we have a deep understanding of the changes in the false eyelashes market. Compared with 2019 in the second half of 2023, the number of sellers engaged in the false eyelashes industry has decreased by 80%. At the same time, buyers of full strip lashes fell by 90%. After experiencing great waves, most of the buyers and sellers who engaged in selling false eyelashes on a whim have disappeared. At the same time, due to the shrinking market, the remaining sellers of full strip lashes are also having a hard time.
The data for 2019 is no longer available, and now we can only see the comparison between this year and the same period last year.
First, let’s look at the data of mink lashes. The search volume in 2022 was already very small, and it is even less in 2023 than the same period last year.
It is worth noting that the search volume for faux mink lashes did not decrease significantly between 2023 and 2022.
In addition, the market capacity of magnetic lashes, which exploded in 2020, is also shrinking year by year.
In addition, the market capacity of eyelash extensions is also decreasing.
Why are cluster lashes the most popular type of false eyelashes this year? While the search volume for other eyelashes generally decreased, the search volume for cluster lashes exceeded the same period last year.
So, at the end of 2023, if you want to engage in false eyelashes business, cluster lashes will be a good choice.
