We have mentioned several times in previous articles that the most popular false eyelashes at the end of 2023 would be cluster lashes, and we have been proven right. The demand for cluster lashes has been hot since we entered 2024. In contrast to cluster lashes, the market for traditional strip lashes is shrinking at an alarming rate.

For example, in the month of December 2024, our company's product inquiries accounted for 73.33% of the cluster lashes market, 15.56% of the strip lashes market, and 8. 89% of the magnetic lashes market, with the demand for soft magnetic lashes kits growing rapidly, and has grown as much as the traditional 5 The demand for soft magnetic lashes kits is growing rapidly, and is already comparable to the share of traditional magnetic lashes kits with 5 micro-magnets. eyelash extensions and other extensions account for only 2.22% of our company's inquiries. In fact, our eyelash extensions are of good quality and not too expensive, but lack their own brand name, so sales are difficult.

And our cluster lashes kit has been a huge success because of the excellent quality of the product, which stands out from the crowd of competitors.

Our cluster lashes kit has a soft matte wool, which is comfortable to wear and loved by consumers. In addition, our bond and seal can last for more than 10 days, and many consumers tell us that they can use it for 14 days or even longer. Therefore, many of our customers have also achieved great success in 2024.

In addition to high quality products, our efficient and timely communication and professional after-sales service have also won us customers. We usually respond to our customers within 12 hours of their inquiries.

In addition, we have a lot of false eyelash boxes in stock, so customers only need to customize the back card of the product and then print the logo on the box, so the MOQ of the product is usually small. In time, we don't have the cluster eyelash box in stock that the customer needs, we will still customize the eyelash box according to the customer's request.

In 2024, Europe began to require CPNP and other certificates, we will also try to cooperate with customers to handle, so that customers can sell without worry.

So, customers can enjoy one-stop service with us.

So what will be the most popular false eyelashes in 2025?

Based on the search traffic for products on Alibaba.com, and the frequency of inquiries from our customers, we make the following predictions:

1. Eyelash extension will still occupy the biggest market. On Alibaba.com, strip lashes used to be the largest false eyelash traffic category, but with the emergence of DIY lashes, strip lash searches have declined dramatically. eyelash extension is still getting a lot of traffic because of its unparalleled natural and realistic beauty after use. At the same time, due to the decline in popularity of the strip lash category, eyelash extension surpassed strip lash as the most trafficked product category.

2. Cluster lashes have gone through nearly 2 years of rough development, and now there are several different small classifications.

The most popular DIY lash is the high end, beautifully natural looking lash set. These lashes can achieve a similar effect to eyelash extensions with eyelash extensions. The bristles used will generally be soft imported bristles that are comfortable and lightweight to wear. The bond and seal used is also of the highest quality and usually lasts for more than 10 days. In addition, this kind of packaging usually needs to be customized, the production period is longer, and the price is more expensive. However, these beautiful diy cluster lashes kits can be sold at a very high price for a high profit.

Another thing is the lash book-like kits that have many clusters in one box. The wool is usually made of soft imported wool, which is comfortable and light to wear. The bond and seal used can be top of the line or medium quality. The top quality bond and seal lasts for more than 10 days, and the medium quality ones last for 5-7 days without falling off.

The third type is the segmented lashes in the fluffy style, which can create a dramatic and fluffy lash effect. The bristles are soft and lightweight and are usually suitable for customers who like exaggerated effects.

The last type is the cheap cluster lashes set. These sets usually use cheap bond and seal and only last 1-2 days after wearing. The lashes will also be made of stiffer bristles that are not as comfortable to wear.

In addition, DIY cluster lashes are also available in less demanded categories such as colored cluster lashes, strip cluster lashes and self-adhesive cluster lashes. The performance of the market is to be kept in view.